This week I had an excellent meeting with Apple. They run a student discount programme for people in further and higher education and would like to promote that fact on TSR.
We kicked this off at the start of April with a relatively small campaign of announcements and banners just to see what sort of interest there was with our users. Now 30% through and the campaign is going very well with plenty of TSR users clicking through for more information.
Large organisations are sometimes guilty of throwing money at a problem often with mixed results. Not in this case, I enjoyed the meeting with Apple so much because they seem genuinely interested in what we are doing on The Student Room. It’s a lot more fun when we can think innovatively about opportunities to work together with advertisers that benefit both parties especially when in this case it’s with a company with the prestige of Apple.
I had another interesting meeting on Friday this week with a university that have advertised on TSR a few times. We have a good relationship with them through our education ad sales company. We met up with them to have some open chats, us getting feedback from them on some of our ideas and in turn hearing from them about the challenges they face. Better understanding will come out of it helping us in many ways including to better tailor our ad packages to suit their needs.
TSR HQ Office Updates: P got back from holiday at the start of the week. Keepy uppy ball has a problem with the valve and keens deflating. We have an Acumen Wii competition planned for monday night and we should be in possession of Mario Kart for the Wii by then. CN, P and I have provisionally planned to have a bike race on our lunch break next week along a stretch of Brighton sea front. (CN and P just got new bikes and think they are invincible). Start laying your bets on who will win Wii and cycling. The wise money is on yours truly! Snack of the day – Feast ice lollys, a modern classic!
Over and out – J
